Idaho car dealership's controversial new ad: 'Buy a car, get a g - Spokane, North Idaho News & Weather KHQ.com

Idaho car dealership's controversial new ad: 'Buy a car, get a gun'

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HAYDEN, Idaho -

Gotta Lovitt Motors says business has been booming since they started their "buy a car, get a gun" ad campaign. Salesman Jonny Keller explains despite the ad's wording, the Hayden business isn't actually handing out guns. Instead, they're giving out gift card to hunting and sporting stores in the area. Those cards are worth $400.

"The customer can decide if they want use it for  a gun or sporting goods," Keller said.

He says they started the advertisement to celebrate permitless concealed carry in Idaho, which took effect July 1st. Although Keller carries, he recognizes gun control is a controversial topic in America.

"If people differ from that opinion that's OK too. That's the beauty of America," Keller explained.

KHQ reached out to local gun control advocacy groups for their opinion on the ad, but none made any comment.

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