Visit Spokane rolls out new regional branding campaign: “Creativ - Spokane, North Idaho News & Weather KHQ.com

Visit Spokane rolls out new regional branding campaign: “Creative by Nature”

Posted: Updated:
SPOKANE, Wash. -

For the last 13 years, Spokanites have caught onto the motto “Near Nature. Near Perfect.”

But that’s all changing.

Local tourism agency, Visit Spokane, will roll out a new branding campaign aimed at created buzz about the region.

“Spokane. Creative by Nature takes on a double meaning.

“Creative” denotes the type of experience you can have. You can create your own adventure and experience. The use of the word “nature” addresses the natural beauty and scenic backdrop of Spokane, while also giving a nod to the type of people you will encounter in Spokane.

There’s also a new Spokane logo using two inverted hearts to form the shape of a tree in place of the “A.”

The purple in the logo further portray Spokane’s reputation as the Lilac City.

Together, the new branding stakes a claim as the Capital of the Intermountain Northwest. 

The branding campaign will cost Visit Spokane $280,000.

Stoke Strategy, a national marketing firm based in Seattle, created the new regional brand.

To learn more, CLICK HERE.

  • Most Popular StoriesMost Popular StoriesMore>>

  • You’re Not Alone: Death of 13-year-old girl shocks Moses Lake community

    You’re Not Alone: Death of 13-year-old girl shocks Moses Lake community

    Tuesday, June 19 2018 9:43 PM EDT2018-06-20 01:43:35 GMT

    MOSES LAKE, Wash. - Blue balloons soared into the open skies of Moses Lake Tuesday afternoon; each one was inked with a message to Valerie Bashaw, the 13-year-old girl who recently took her own life. “We know she’s not physically here but in our hearts and minds and souls,” said one of Bashaw’s ballet instructors, Rian Miles. 

    >>

    MOSES LAKE, Wash. - Blue balloons soared into the open skies of Moses Lake Tuesday afternoon; each one was inked with a message to Valerie Bashaw, the 13-year-old girl who recently took her own life. “We know she’s not physically here but in our hearts and minds and souls,” said one of Bashaw’s ballet instructors, Rian Miles. 

    >>
  • VIDEO: Parents, fans brawl during youth softball tournament

    VIDEO: Parents, fans brawl during youth softball tournament

    Tuesday, June 19 2018 5:21 PM EDT2018-06-19 21:21:41 GMT

    KINGSPORT, Tenn. (AP) - Video shows a brawl that broke out between parents and fans of two North Carolina girls softball teams at a Tennessee park.    The Kingsport Times-News reports the fight happened Saturday in Kingsport during a 12-and-under tournament sponsored by USA Softball.    Todd McLemore with Kingsport's Parks and Recreation Department says a verbal confrontation between two sets of spectators escalated into a chaotic brawl after someone got pushed.

    >>

    KINGSPORT, Tenn. (AP) - Video shows a brawl that broke out between parents and fans of two North Carolina girls softball teams at a Tennessee park.    The Kingsport Times-News reports the fight happened Saturday in Kingsport during a 12-and-under tournament sponsored by USA Softball.    Todd McLemore with Kingsport's Parks and Recreation Department says a verbal confrontation between two sets of spectators escalated into a chaotic brawl after someone got pushed.

    >>
  • Spokane family forced to move after racist threats left on their door

    Spokane family forced to move after racist threats left on their door

    Wednesday, June 20 2018 2:18 AM EDT2018-06-20 06:18:49 GMT

    SPOKANE, Wash. - It's been an incredibly difficult couple of months for Kaley Hilderbrand and her family. "We're in the middle of moving from an apartment to a house," Hilderbrand said.  It's not something the mom of a brand new baby girl though she would be doing. Back in April, the soon-to-be-married mother of three was living in a north Spokane apartment complex when she received an angry letter about doing laundry at night.

    >>

    SPOKANE, Wash. - It's been an incredibly difficult couple of months for Kaley Hilderbrand and her family. "We're in the middle of moving from an apartment to a house," Hilderbrand said.  It's not something the mom of a brand new baby girl though she would be doing. Back in April, the soon-to-be-married mother of three was living in a north Spokane apartment complex when she received an angry letter about doing laundry at night.

    >>
HD DOPPLER 6i
/
  • Top Stories from KHQHomeMore>>

  • Suspect arrested in 1986 killing of 12-year-old Tacoma girl

    Suspect arrested in 1986 killing of 12-year-old Tacoma girl

    Wednesday, June 20 2018 10:08 PM EDT2018-06-21 02:08:44 GMT

    TACOMA, Wash. (AP) - Tacoma police have arrested a man suspected of killing a 12-year-old girl more than three decades ago. The News Tribune reports 66-year-old Gary Hartman was booked into Pierce County Jail Wednesday afternoon on suspicion of first-degree murder in the death of Michella Welch.

    >>

    TACOMA, Wash. (AP) - Tacoma police have arrested a man suspected of killing a 12-year-old girl more than three decades ago. The News Tribune reports 66-year-old Gary Hartman was booked into Pierce County Jail Wednesday afternoon on suspicion of first-degree murder in the death of Michella Welch.

    >>
  • Spokane business owner fed up with feces, unwanted surprise at work

    Spokane business owner fed up with feces, unwanted surprise at work

    Wednesday, June 20 2018 9:51 PM EDT2018-06-21 01:51:18 GMT

    A Spokane business owner says enough is enough after finding human feces in front of her doorstep three days in a row. The incidences happened at Neat Old Stuff located at 3rd and Bernard. The shop's owner, CP Phare, has been in the same location for the last decade and says suspicious activity has ramped up in the last year, but nothing like what's been happening over the last few days. "There's like surprise packages usually two-to-three times a week," 

    >>

    A Spokane business owner says enough is enough after finding human feces in front of her doorstep three days in a row. The incidences happened at Neat Old Stuff located at 3rd and Bernard. The shop's owner, CP Phare, has been in the same location for the last decade and says suspicious activity has ramped up in the last year, but nothing like what's been happening over the last few days. "There's like surprise packages usually two-to-three times a week," 

    >>
  • New app helps medical personnel save lives

    New app helps medical personnel save lives

    Wednesday, June 20 2018 9:32 PM EDT2018-06-21 01:32:17 GMT

    SPOKANE COUNTY, Wash.- A new app is helping save lives with the touch of a button. The app allows hospitals and first responders to call for a lifesaving air ambulance transport. Prompt medical attention can mean the difference between life and death. The app is specifically designed for medical personnel, with just one touch of a button on their cell phone, it then sends vital information to flight crews. 

    >>

    SPOKANE COUNTY, Wash.- A new app is helping save lives with the touch of a button. The app allows hospitals and first responders to call for a lifesaving air ambulance transport. Prompt medical attention can mean the difference between life and death. The app is specifically designed for medical personnel, with just one touch of a button on their cell phone, it then sends vital information to flight crews. 

    >>