Billboard bears go into hibernation - Spokane, North Idaho News & Weather KHQ.com

Billboard bears go into hibernation

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SPOKANE, Wash. -

8 hours. 

8 hours is all a billboard featuring two bears lasted in downtown Spokane on Monday before it was taken down.

The ad from The Great PNW featuring two grizzly bears certainly caught the attention of passing motorists due to their positioning. Some people simply saw bears, other saw the bears in a racy (albeit natural) act. 

Either way, they were noticeably absent from the billboard on Tuesday, with a new ad replacing the talk of the town. 

The owner of The Great PNW, Joel Barbour, said the ad was supposed to be light-hearted and he figured it would eventually come down, but didn't think it would happen so fast. 

"The idea was just to make people laugh and smile," said Barbour. "Everything is so serious nowadays. It was just lighthearted."

The owner of the billboard, Lamar, released a statement Tuesday afternoon saying the bear ad was not approved by their General Manager and "slipped through the cracks internally by mistake." 

"I was bummed because I was driving to work this morning and was like 'oh it's not there anymore'," said Barbour. "The billboard went beyond what it was supposed to do, it got people talking."

We put a poll up on Facebook asking viewers if they liked the ad with the bears better than the new one and as of 12:30 p.m., the votes were nearly 10 to 1 in favor of the bear ad. 

By popular demand, Barbour put the racy design on one of his T-shirts. If the billboard wasn't enough humor for you, check them out here.

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