Retailers Can Hype Anything! - Spokane, North Idaho News & Weather KHQ.com

Retailers Can Hype Anything!

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Is it just us or has the start of each school year been transformed from a big day for young kids, to a near "holiday" status among retailers? I've been vaguely aware of the growing phenomenon over the years but now that we have a little one ready to start school we're more attuned to all the "back to school shopping" advertising.  It seems like every retail store in town, plus half of all other businesses, have a "back to school" sale.  Clothing stores, shoe stores, grocery stores, houseware stores, automotive stores, geeze, where does it stop?  Why should I get my car tuned up because "it's time to head back to school?" Now that the advertisers have my full attention it does seem to be a bit over-kill. 

Maybe I just haven't been at it long enough but I've decided I'm holding out...not buying into the hype (at least that's my story today).  Growing up, my parents either didn't have the money to do a lot of back-to-school shopping, or there wasn't as much of a push, I don't recall which it was.  They purchased us a few new pair of jeans, shoes, a few school supplies and we were good to go.  I don't know if we'll be that streamlined, but we're shooting for a happy medium.  We're getting a few clothes, but not a full wardrobe, a backpack, and all the necessary school supplies and that's it.

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