As millions spent their Thanksgiving evening and Black Friday morning standing in the cold outside their favorite big box store, waiting to take advantage of a few bucks off a giant TV or a buy one, get one deal on socks with ironic pictures on them, the makers of Cards Against Humanity launched their own Black Friday campaign which still involved you spending money, but the deal was nothing. Literally, nothing.
The website, known for outrageous Black Friday stunts, launched their offer this year and made it perfectly clear what you were getting in return: nothing.
On their website, Cards Against Humanity asks for your name, email address and credit card number so you can give them $5. You get nothing in return. You're simply giving the company $5. And just in case you misunderstand the offer, you must check a box that says "I understand I am paying Cards Against Humanity $5 and receiving nothing in return." Once you check that, and click the "Give us $5" button, your bank account will become $5 lighter.
“On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing,” the site says. “Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times.”
The company has been notoriously against Black Friday, and last year sold boxes of manure for $6. They sold 30,000 of them. The profits were donated to Heifer International, a charity that aims to eradicate poverty and hunger by providing livestock to developing communities.
So who would just give a successful company $5 for no reason? A lot of people apparently. As of 10:30 a.m. PST, nearly $30,000 had been given. $30,000 worth of nothing. That's nearly 6,000 people. And the "sale" is still going, you know, in case you want to get in on that.
The company will announce at a later time what they plan to do with the money this year.