Friday, May 11th will mark the 12th Anniversary of "Drink One for Dane Day," when more than 300 Dutch Bros Coffee locations in seven states will donate proceeds to the Muscular Dystrophy Association, the world leader in fighting Lou Gehrig’s disease, also known as amyotrophic lateral sclerosis (ALS).
The event kicks off ALS Awareness Month and is held annually in honor of company co-founder, Dane Boersma, who was diagnosed with ALS in 2005 and passed away in late 2009. From early morning throughout the day, lines of customers will come to show their support for Dane and the fight against ALS. Employees get excited about this day and show their support by wearing “Drink One for Dane” shirts and having tip jar competitions.
Last year, Dutch Bros. contributed a record-breaking $1,000,037 to MDA for research and family services funding. Over the past 11 years Dutch Bros. has donated over $3.5 Million to MDA for ALS.
“Each year I am overwhelmed by the amazing support of our customers, baristas and operators,” said Dutch Bros Co-founder, Travis Boersma. “Drink One for Dane is one of my favorite days each year, we celebrate my brother Dane by fighting to find a cause and cure to ALS.”
“In nearly 70 years, MDA has spent $350 million funding ALS research and care support services,” said MDA President and CEO Lynn O’Connor Vos, “With partners like Dutch Bros’, the fruits of our labor are starting to pay off with two FDA-approved treatments for ALS now available. We know there is still much more work to be done in unlocking the secrets of this disease, but we’ll continue to aim to stop ALS in its tracks. Thank you to Dutch Bros’ for being part of the MDA family and supporting the critically important work that each day has the potential to create the breakthroughs that will change lives for the better and change the course of ALS forever.”